Sales That Scale: Workshop with Jane Herthel

Most founders jump into sales with urgency—chasing every lead, pitching anyone who will listen, hoping traction follows. But after the first wins, growth often slows, deals stall, and revenue becomes unpredictable. That’s why Phoenix Forward,a Pillar Partner of Silicon Oasis, is bringing in Jane Sorenson Herthel this Friday. With 25+ years leading sales at global powerhouses like Oracle, SAP, Salesforce, Microsoft, and more, Jane has built and scaled sales organizations at the highest level. Now, she’s helping Arizona founders do the same. What You’ll Learn In this workshop, Jane will guide founders through the shift from founder-led hustle to a repeatable, scalable sales process. You’ll learn how to: Sharpen your “ what and why ” so customers and investors instantly understand your value Find the right buyer ecosystem and stop wasting time on the wrong leads Map the customer journey to land your message at the right time Set baselines and growth signals to keep revenue steady and predictable The difference between chasing sales and building a sales engine is the difference between startups that stall and those that scale. With Jane’s proven track record, this is a rare opportunity to gain enterprise-level insight tailored for Arizona’s startup community. Event Details 📅 Friday , 9–11am � � Phoenix Forwa rd (Pillar Partner of Silicon Oasis) Seats are almost full— save your spot now . 🚀 Stay ahead of Arizona’s innovation frontier.

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