Equipifi announces $34M Series B funding

Arizona fintech startup equipifi has raised a $34 million Series B as demand accelerates for flexible payment solutions embedded directly within traditional banking platforms.

The round was led by Left Lane Capital and included continued participation from existing investors including Curql and PHX Ventures. With the latest raise, equipifi’s total funding now stands at $49 million.

The company is building infrastructure that allows banks and credit unions to offer Buy Now, Pay Later (BNPL) capabilities natively inside their digital banking experience — a growing category that continues reshaping how consumers manage payments and short-term financing.

While BNPL products have traditionally been dominated by standalone fintech companies, equipifi is betting that financial institutions themselves are ultimately best positioned to own the customer relationship. Its platform enables consumers to split purchases into installments directly through their existing bank or credit union, rather than through third-party apps or external lenders.

According to the company, adoption of bank-embedded flexible payment solutions has more than tripled over the past year, reflecting broader shifts in consumer payment behavior and rising demand for integrated financial tools.

The funding will primarily support expansion across new financial institution partners while accelerating product and engineering development. equipifi also plans to significantly grow its team over the next year.

The raise represents another notable win for Arizona’s growing fintech ecosystem, which continues producing startups operating at the intersection of financial infrastructure, embedded finance, and enterprise software.

As digital banking evolves, companies like equipifi are increasingly positioning Arizona as a meaningful player in the future of financial technology.